DumbBambi
Hospitality

Private Hire & Event Profit Calculator

Private hire calculator for venues. Model revenue, minimum spend, per-guest costs, staffing and fixed costs to see profit per guest, break-even and recommended minimum spend.

Revenue

Costs

Total event revenue£7,550.00
Revenue per guest£94.38
Total direct costs£4,160.00
Cost per guest£52.00
Gross contribution£2,131.67
Contribution %33.88%
Net profit per guest£26.65
Break-even guest count22
Break-even minimum spend£1,870.00
Recommended min spend @ 30.00%£6,425.00
Balance after deposit£6,050.00

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About this calculator

Private hire looks profitable until you add up staffing, security, entertainment and linen. This calculator builds a full event P&L - revenue, per-guest costs, fixed costs and net profit - plus the minimum spend and guest count you'd need to hit your target.

What this calculator does

Models the full profit and loss of a private hire booking - minimum spend, room hire, per-guest costs, staffing and fixed costs - and shows profit per guest, break-even guest numbers and the minimum spend you should be quoting.

Who it is for

  • Venues and events teams pricing weddings, parties and corporate hire.
  • Operators building a hire tariff rather than quoting ad hoc.
  • Anyone who has hosted a busy event and been disappointed by the profit.

How to use it

  1. Enter guest numbers and the per-guest spend or minimum spend, net of VAT.
  2. Add room hire and any separate charges as revenue lines.
  3. Enter per-guest cost of food and drink, then staffing, security, hire of equipment and any fixed costs of opening the space.
  4. Read profit per guest, profit percentage and the recommended minimum spend.

The formula

  • Revenue = (Guests x Spend per guest) + Room hire + Other charges
  • Variable costs = Guests x Cost per guest
  • Total costs = Variable costs + Staffing + Fixed and hire costs
  • Profit = Revenue - Total costs, and Profit per guest = Profit / Guests

Worked example

An 80-guest private dinner at a £55.00 net minimum spend per head plus £750 room hire, with £19.00 per-guest costs, £980 staffing, £300 security and £270 of linen and AV.

  1. Revenue = (80 x £55.00) + £750 = £4,400 + £750 = £5,150
  2. Variable costs = 80 x £19.00 = £1,520
  3. Total costs = £1,520 + £980 + £300 + £270 = £3,070
  4. Profit = £5,150 - £3,070 = £2,080, which is 40.4% and £26.00 per guest

£2,080 profit, a 40.4% margin and £26.00 of profit per guest.

How to read your result

  • Room hire is close to pure contribution, which is why a hire fee often matters more than the per-head price.
  • Profit per guest is the number to negotiate with. It tells you instantly what a drop from 80 to 60 guests costs.
  • If the event closes the venue to normal trade, subtract the trade you lose before calling it profitable.

What to do next

  • Publish a minimum spend by day and season rather than quoting each enquiry from scratch.
  • Charge separately for anything with a real cost - AV, extra security, late licence, room turnaround.
  • Set a walk-away profit per guest and hold it.

Common mistakes to avoid

  • Quoting a minimum spend that includes VAT while costing net.
  • Under-rostering set-up and clear-down hours.
  • Discounting room hire to win the booking, which removes the most profitable line in the quote.

Assumptions and limitations

  • Excludes rent, rates and other overheads unless entered as fixed costs.
  • Assumes the contracted guest number is served; build in your own contract's drop-off allowance.

Dumb Bambi provides general business information, not accounting, tax or legal advice. Read our calculation methodology or tell us about a mistake.

Last reviewed:

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Frequently asked questions

How do I set a minimum spend?+

Take your fixed costs plus a target profit, then divide by your expected per-guest margin. This calculator does that for you.

Should room hire be VAT-inclusive?+

For consumer weddings, yes - quote gross. For corporate clients that reclaim VAT, quote net.

What deposit should I take?+

30–50% of the minimum spend is standard, with the balance due 7–14 days before the event.

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